Senior Web Developer & Technical Marketing Consultant in Madison, WI
CUSTOM DEVELOPMENT · WORDPRESS · INTEGRATIONS · SEO / AEO · ANALYTICS
I help businesses and marketing teams figure out what they need, make informed technical decisions, and get the work done. That might mean building a new website or application, connecting systems that don’t talk to each other, or improving a setup that’s become difficult to manage.
About.
EXPERIENCED DEVELOPMENT. PRACTICAL GUIDANCE.
With more than 22 years in web development and technical marketing, I help businesses and marketing teams build websites, solve technical problems, and improve the tools they rely on. Based in Sun Prairie, I work with clients throughout Madison and nationwide.
My work includes WordPress, custom applications, integrations, analytics, and automation. I also help businesses improve their visibility in traditional search and AI-generated answers through SEO and AI search optimization, often called AEO or GEO.
Accessibility is part of how I approach development. I help teams identify barriers, improve usability, and work toward WCAG 2.1 AA compliance—whether we’re building something new or improving an existing website.
You work directly with me, from planning through implementation. I ask questions, explain the options, and recommend an approach that fits your business. Whether you need help with one project or ongoing technical guidance, I bring practical experience and honest advice.
Services.
TECHNICAL EXPERIENCE THAT MOVES YOUR BUSINESS FORWARD.
From planning a new website to fixing a disconnected marketing setup, I help businesses make informed technical decisions and put them into practice. Projects can include a focused improvement, a full build, or ongoing support.
01. TECHNICAL CONSULTING + STRATEGY
Get a clear picture of what’s working, what needs attention, and where to invest next. I review your website and systems, help define requirements, and recommend a practical plan based on your goals and budget.
02. CUSTOM DEVELOPMENT + WORDPRESS
Websites, applications, and custom functionality built around how your business works. I handle new builds, WordPress development, troubleshooting, and improvements to existing sites, with attention to performance and maintainability.
03. SEO + AI SEARCH OPTIMIZATION
Help customers find and understand your business in traditional search and AI-generated answers. I address technical SEO, content structure, and the signals that support visibility across Google, ChatGPT, and other AI search platforms.
04. ANALYTICS + MEASUREMENT
Know whether your website and marketing are doing their job. I set up and troubleshoot GA4, Google Tag Manager, conversion tracking, and reporting so you can make decisions with more confidence in your data.
05. AUTOMATION + INTEGRATIONS
Make your tools work together and reduce repetitive tasks. I connect websites, CRMs, marketing platforms, and other systems to improve how information moves through your business.
06. ACCESSIBILITY + WCAG 2.1
Make your website easier for more people to use. I identify and address accessibility issues, support work toward WCAG 2.1 AA compliance, and build accessibility considerations into new development and ongoing improvements.