AvidRatings.com | Homebuilder Customer Experience Platform

Avid Ratings provides survey and analytics tools that help homebuilders measure homeowner satisfaction, gather feedback throughout the building process, and benchmark performance to improve customer experience and operational outcomes.

I supported Avid Ratings through technical audits and structural improvements aimed at strengthening the site’s usability and long-term maintainability.

My work included:

• Site architecture evaluation and technical audits
• Rebuilding the primary navigation into a scalable mega-menu system
• Content structure and usability improvements
• Code and layout cleanup to improve performance and maintainability

The engagement focused on refining the site’s underlying structure to make it easier to manage, scale, and expand as the platform and content evolved.