
Project Description
capSpire.com | Commodity Trading & Energy Consulting
capSpire is a global consulting firm specializing in Commodity Trading & Risk Management (CTRM) and Energy Trading & Risk Management (ETRM), helping commodity-driven organizations modernize systems, optimize trading operations, and improve risk visibility.
I lead ongoing web development and digital strategy for capSpire’s site, ensuring it supports marketing, recruiting, and thought leadership initiatives.
My work includes:
- Full-site development and performance optimization
- Landing page strategy and campaign buildouts
- Conversion tracking and analytics architecture
- Technical SEO and infrastructure management
- Modern search optimization using structured data to improve SERP presence and AI search visibility
- Continuous UX and content optimization
I function as an embedded digital partner, aligning site performance with business goals and measurable growth.
