Project Description

capSpire.com | Commodity Trading & Energy Consulting

capSpire is a global consulting firm specializing in Commodity Trading & Risk Management (CTRM) and Energy Trading & Risk Management (ETRM), helping commodity-driven organizations modernize systems, optimize trading operations, and improve risk visibility.

I lead ongoing web development and digital strategy for capSpire’s site, ensuring it supports marketing, recruiting, and thought leadership initiatives.

My work includes:

  • Full-site development and performance optimization
  • Landing page strategy and campaign buildouts
  • Conversion tracking and analytics architecture
  • Technical SEO and infrastructure management
  • Modern search optimization using structured data to improve SERP presence and AI search visibility
  • Continuous UX and content optimization

I function as an embedded digital partner, aligning site performance with business goals and measurable growth.